Every Crisis is Global, Social, Viral
A Report from the MSLGROUP Crisis Network
I am delighted to present to you our report on managing risk in a world where every crisis is global, social and viral. The report is a collection of insights and foresights from the MSLGROUP Crisis Network, a global network of 50+ MSLGROUP crisis experts.I hope that you’ll find value in both the insights and foresights in this report as well as in the innovative model of the MSLGROUP Crisis Network. Read full foreword | View the report
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform.
Our experts can not only tap into each other’s insights in real time, but also leverage our proprietary crisis toolkit – including our crisis planning framework and our crisis simulation workshop — to help our clients plan for and respond to crisis situations effectively.
Read more | Log in (invite only)
Our experts can not only tap into each other’s insights in real time, but also leverage our proprietary crisis toolkit – including our crisis planning framework and our crisis simulation workshop — to help our clients plan for and respond to crisis situations effectively.
Read more | Log in (invite only)
The social web is playing an important role in global shifts around trust, power, risk and crisis. Specifically, we need to master three interplays shaping crisis in the “new normal”: the interplay between mainstream media and social media, the interplay between local and global dynamics, and the interplay between crisis planning and response.Read full introduction | View the slide deck
Foreword
I am delighted to present to you our report on managing risk in a world where every crisis is global, social and viral. The report is a collection of insights and foresights from the MSLGROUP Crisis Network, a global network of 50+ MSLGROUP crisis experts.
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Crisis Network
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform.
Read More…
MSLGROUP
MSLGROUP is Publicis Groupe’s truly global specialty communications, public relations, and events network. Our vision is to be our client’s most trusted advisor, and the source of unbound creativity, engagement and value in the always on conversation economy.
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